Market development for complex B2B sales

We open the door to the people who decide.

We design and execute GTM strategies, define the ICP and open cold meetings with buyer personas, champions and decision-makers.

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15+years in B2B sales
€1M+complex deals closed
Cold → meetingdirect access to decision-makers
Multi-marketEurope · LATAM · Africa · Middle East

Outcomes, not activity

The goal is not to send more messages.
It is to open the right accounts.

We combine senior commercial judgement with daily execution to turn unfamiliar markets into real pipeline.

Commercial track record01
€1M+

B2B deals closed

Hands-on experience originating, negotiating and closing complex, high-value opportunities.

From zero02
  1. ICP definedPriority account
  2. Message validatedPersonalised by role
  3. Meeting bookedWith a decision-maker

Meetings created from cold

With buyer personas, champions and decision-makers—without relying on an existing network.

Hands-on experience03
15+

Years building business

Sales, partnerships, commercial leadership and international expansion.

Experience at scale04
300K+users
€5B+assets under management

Experience working with companies and platforms operating at this scale.

How we help

From “we want to enter” to a real commercial conversation.

01

Market entry & GTM

We assess opportunity, competition, barriers and positioning, then build an actionable entry strategy.

  • Market intelligence
  • Segmentation and positioning
  • Local sales playbook
Outcome: a clear commercial thesis
02

ICP & account mapping

We prioritise the best-fit accounts and identify the relevant people across the buying committee.

  • ICP and target accounts
  • Buyer personas and champions
  • Buying signals
Outcome: know where to focus
03

Cold outreach & meetings

We personalise the message by account and role, run the sequences and turn responses into qualified meetings.

  • LinkedIn and cold email
  • Role-specific messaging
  • Multichannel follow-up
Outcome: access to decision-makers

Our system

Experience turned into pipeline.

More than 15 years in B2B sales enable us to define the right ICP for each industry, find the best entry point in every account and turn first contact into a real commercial conversation.

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  1. 01
    DEFINE

    Build the ICP by industry

    We translate your value proposition into specific segments, accounts and buying signals.

  2. 02
    MAP

    Find the right entry point

    We identify the right first contact, internal champions and decision-makers in every target company.

  3. 03
    ENGAGE

    Activate multichannel outreach

    We combine LinkedIn, cold email, Apollo.io, Origami.chat and personalised follow-up to open the conversation.

  4. 04
    CONVERT

    20+ meetings per month

    Generated for our clients with the right stakeholders in complex B2B sales processes.

Industries

Complex sales specialists. Flexible across sectors.

Fintech & financial servicesTechnology & SaaSIndustrial solutionsProfessional B2B services

Your next market

Which accounts do you need to reach?

In a 30-minute audit, we review your objective, ICP and the strongest opportunities to open conversations in that market.

Book your free GTM audit